Where do Facebook and Myspace fit in.... it would seem that they only fit in the nooks, crannies and crevises. Online destinations can be broken up into five paramount categories: search, content, commerce, communication and community.
'42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites.'
(Nielsen Online Data, AdAge)
- ONLY 7.5% OF THEIR TIME IS SPENT ON COMMUNITY SITES -
http://adage.com/digital/article?article_id=125623
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